Find the Fake adidas

A collaborative design project with adidas Originals. The authors opened a co-creation workshop at the adidas shop in Shanghai's Central Plaza, where the cartoon characters in the illustration were transformed into T-shirt graphics in an interactive format. The illustrations use a montage narrative to explore the authenticity of the brand and emphasise the uniqueness of the adidas Originals culture - the products can be replicated, but the spirit of the brand remains true and unique.

The work is featured in the APD Asia Pacific Design Yearbook- Recommended of the Year column.
C: adidas Originals
D: Yuan Xu